Newspapers: A Downward Trend

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In the past decade, technology has revolutionized the way people choose their media. Social media outlets such as Twitter, Facebook, Instagram, Snapchat, and Pinterest have all become popular news outlets for people around the world. This is due to how fast people are able to obtain the news. For example, these outlets have allowed people to keep up with news updates by the second. Smartphones are the biggest reasons many of these social medias have gained the popularity it has today. Although televisions have been around for a while, they still generate a big audience to their news stations. However, these news stations are more “fake news” then anything. Channels like Conan and The Tonight Show starring Jimmy Fallon earn millions of views. More than local news stations but not more than conservative channels like Fox News or liberal channel MSNBC. However, what has happened to the newspaper industry? PJ_2016.06.15_state-of-the-news-media_overview-01The newspapers that were once dominant in delivering the news. Newspapers that would give anchors and news casters the headlines of the day to start their morning shows. It’s no big secret, time has changed and not many people read the newspaper as they did before but newspapers certainly provide informal factual news. Old school style where they strive for maximum objectivity and avoid being biased as they can. While there is certainly still some heavy hitters out there such as The Wall Street Journal, Forbes, and The New York Times it certainly isn’t the same. In 2015, the newspaper sector had one of its worst years since the recession and its immediate aftermath. The average weekday newspaper circulation fell about 7% in 2015. It was certainly one of the greatest declines it has seen since 2010. While newspapers undoubtedly hold a strong position in media takeout, trends and audiences suggest they are facing some serious challenges. PJ_2016.06.15_state-of-the-news-media_overview-02 Truth is newsroom employment continues to fall due to these challenges. Print advertisements are also seeing a drop, which most of the advertisements earning revenue are from digital. Still don’t see this as a major loss? Well in 2013 print advertising dropped to $17.3 billion from $47.4 billion in 2005. A major collapse that affects many reporters, journalists, and public relations. Nonetheless, it is still incredible to see newspaper industries hold their own in a world where social media (online) dominates.

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