Does Social Responsibility Impact Businesses?

When it comes to social responsibility, organizations feel obligated to support their communities. However, when ignoring social responsibilities, history proved businesses do struggle. The long lasted debate is what is more important for a company to succeed, to make their stakeholders happy or shareholders happy. Truthfully, it is both but for some reason both sides … More Does Social Responsibility Impact Businesses?

How Public Opinion Influenced A Popular YouTube Channel

In late January of 2016, a YouTube channel by the name of TheFineBros found themselves in a serious debacle. The Fine Brothers Entertainment was created by Benny & Rafi Fine and are widely known for their “React” video series on YouTube. The video series contains people watching online clips then responding to what they just … More How Public Opinion Influenced A Popular YouTube Channel

Communication Is Key

Public relation is defined many different ways by many different people. Ultimately, the term public relations was finally defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (Seitel, pg. 1, 2014). This makes sense because in essence the main goal is to properly communicate and inform one group … More Communication Is Key