Press releases have certainly been important not only to businesses, but to convey their message to its consumers. In recent years, news releases have certainly changed with a variety of forms and use of social media. What hasn’t changed is the importance of applying the inverted pyramid method to all news releases. This is extremely … More The Evolution of Press Releases
When it comes to social responsibility, organizations feel obligated to support their communities. However, when ignoring social responsibilities, history proved businesses do struggle. The long lasted debate is what is more important for a company to succeed, to make their stakeholders happy or shareholders happy. Truthfully, it is both but for some reason both sides … More Does Social Responsibility Impact Businesses?
In the past decade, technology has revolutionized the way people choose their media. Social media outlets such as Twitter, Facebook, Instagram, Snapchat, and Pinterest have all become popular news outlets for people around the world. This is due to how fast people are able to obtain the news. For example, these outlets have allowed people … More Newspapers: A Downward Trend
When it comes to public relations it is all about earning credibility. It determines if the public will trust the organization with their business. In order for public relations to earn this credibility, it all starts with great ethics conducted by that organization. Weather it’s is ethics in business, sports, government, or journalism they must … More Not Doing The Right Thing
In late January of 2016, a YouTube channel by the name of TheFineBros found themselves in a serious debacle. The Fine Brothers Entertainment was created by Benny & Rafi Fine and are widely known for their “React” video series on YouTube. The video series contains people watching online clips then responding to what they just … More How Public Opinion Influenced A Popular YouTube Channel
Public relation is defined many different ways by many different people. Ultimately, the term public relations was finally defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (Seitel, pg. 1, 2014). This makes sense because in essence the main goal is to properly communicate and inform one group … More Communication Is Key